SFN stands at the forefront A full-service consulting and marketing agency, with a commitment to cultivating powerful partnerships in brand development and on-premises marketing through innovative beverage programs in the hospitality industry. We specialize in creating collaborative programs that marry sophistication with the artisanal – Where Cool Meets Craft.

SFN, short for 'Something for Nothing,' nods to the industry's common practice of comps, acts of kindness, and goodwill. This ethos fuels our focus on building partnerships and relationships to elevate both on-premise accounts and suppliers. Our agency's heartbeat is transforming every interaction into joyful, meaningful connections through proactive service and heartfelt hospitality.

history

OUR

SFN Marketing & Consulting Services stands out in the hospitality industry, driven by the expertise of founder Brian Valencia, a seasoned professional with over 20 years in the beverage and nightlife sectors. Brian's impressive background includes pivotal roles at The Box NYC and "Queen of the Night," and he's renowned for crafting exceptional beverage programs for venues like Chef Evan Funke's Mother Wolf LA, Chef Wes Avila's Ka'teen LA, Bar Lis, and Desert 5 Spot. His recent initiative, the Mars Hollywood Lounge, features a distinctive membership spirit locker program, showcasing his flair for combining luxury with vibrant social experiences.

Services

OUR

  • Beverage Program Management

Creating and managing comprehensive beverage programs for client profitability and guest satisfaction.

  • On-Premises Marketing

Integrating brands effectively within on-premises locations, using market insights.

  • Education & Training Services

Offering educational and training programs for staff and consumers.

  • Cocktail & Beverage Ideation

Expertly curating beverages to align with themes and clientele needs. We also provide creative and technical support in menu design. 

  • Brand Development

Developing strategies for enhancing brand visibility and distribution.

  • Brand Activations

Creating campaigns for impactful consumer experiences.

  • Compliance Management

Assisting with regulatory compliance for brands and retailers.

  • Consulting Services

Expert advisory focusing on client-specific needs, vision, and culture.

  • Relationships & Partnerships

Fostering strong connections and strategic partnerships within the industry.

What We DO

CAPABILITIES

Discovering Opportunities. Crafting Strategies. Achieving Excellence

SFN Marketing & Consulting Services is a leader in crafting compelling brand narratives and executing impactful on-premise marketing campaigns. Our focus is on working intimately with brands and venue operators to uncover opportunities, devise effective strategies, and secure thriving beverage partnerships. With our deep-seated expertise in boutique hotels, high-energy nightlife, and upscale dining sectors, we are dedicated to raising the bar in every endeavor. Our commitment at SFN is to transform each project into a benchmark of success, blending industry acumen with innovative thinking in the vibrant world of hospitality.

process

OUR

01

Consultation

Begin with a personalized consultation to understand your unique needs, goals, and challenges. We listen to your vision and offer tailored advice and strategies.

Customized Plan Development

02

Leveraging our expertise, we create a bespoke plan that aligns with your objectives. This includes innovative marketing approaches, beverage program design, and operational strategies.

03

Implementation & Support

We bring the plan to life, ensuring seamless execution. Our team provides ongoing support and adjustments as needed, ensuring the highest standards of quality and satisfaction.

We're all about forging dynamic

partnerships with brands

OUR

Clients